Excitement builds as the capital campaign launches for a brand new twin-ice surface, multi-purpose complex to ‘more than replace’ Rutherford Rink at the University of Saskatchewan.
Kinetic’s initial task was to create a brief but comprehensive Case for Support document, for the important ‘quiet phase’ of fund raising, prior to the campaign’s public launch in October 2016.
The public launch was a success and has since garnered a lot of attention through additional campaign deliverables. Kinetic's recommendations included large outdoor banners on the College Drive pedestrian over pass in Saskatoon, a campaign website with integrated social media channels, and strong online content engaging donors throughout Saskatoon and Canada.
Emphasis centres on the critical need, paired with the university’s community partnership with both the Saskatoon Minor Hockey Association and the City of Saskatoon. The facility will be well-utilized by numerous groups, including minor hockey, in addition to those of Huskie Hockey/Athletics/University of Saskatchewan.
The Gordie Howe Sports Complex continues to grow and expand, with the latest/ fourth phase of it’s capital campaign focused on completing the vision for Saskatoon Minor Football Field and enhancing both the Gordie Howe Softball Field and Clarence Downey Speed Skating Oval.
A key component/feature is “From Taylor to Gordie” (Taylor Field to Gordie Howe Bowl), the contribution of 4,600 seats and corporate boxes by the Saskatchewan Roughrider Football Club as part of the Roughrider’s Grey Cup Legacy Project.
This Case for Support retains the consistent look and feel of previous Friends of the Bowl documents and takes the entire project to the next level of its exciting progress.
A local and customized TV commercial to run during NFL broadcasts was the goal. A rousing “coach’s speech” was the inspiration, with Chief Operations Officer Michael Wyant providing the voice-over for this 30-second spot.
From a slightly frosty, early morning video shoot, through afternoon voice recording and edits using local University of Saskatchewan Huskies football footage, this commercial was built by the team with amazing turnaround and the result is what we believe to be a nice fit for broadcast to an audience of football fans.
When Wyant Group became the new title sponsor of Saskatoon's stock car racing track, a new logo was in order! We had a lot of fun working on this one. Click HERE to see Michael Wyant (Wyant Group's COO - Chief Operating Officer) talk about the new opportunities this sponsorship will allow!
MLT challenged us to develop a new website with the purpose of establishing MLT's online presence as one of Canada's most progressive and experienced firms. Our goal was to develop a website that maximizes MLT's ability to attract new clients, improve accessibility for existing clients, and attract top talent, with a focus on student recruitment. The result is an industry leading responsive website with robust CMS functionality and data capture – ready for the ongoing growth of the firm. Check it our for yourself HERE!
Spiffy Carwash opened its second Saskatoon location in late 2015. We were tasked us to build awareness about this location through social media, and we produced this Facebook video ad which has seen over 31,000 views.
Saskatchewan mining partners Cameco & AREVA approached us to design and execute an unparalleled event experience celebrating 25 remarkable years of the Cigar Lake mine. It was a special evening for key partners, employees, suppliers and stakeholders from around the world. From unique venue selection and handcrafted / hand delivered invitations to a custom-built mine shaft entrance and world-class culinary - we lead our team to create the memorable 'A Living Skies Legend' - The Cigar Lake Story.
The Wyant Group tasked us to produce a social media video reminding customers about the importance of winter tires, and to book their appointment before the snow flies! Nothing says 'I Love You' like winter tires! The ad, which was initially launched as a Facebook Video has gained nearly 30,000 views and counting!
The Wyant Group asked our team to create a once-in-a-lifetime reveal event for their two exceptional Porsche 918 Spyders. The only two cars of their kind, these world-class 918’s were factory built and exclusively customized to Gulf Livery racing colours and exacting standards. The event attracted over 700 guests to Porsche Centre Saskatchewan for an evening of fine wines, food trucks, liquor tastings, DJ sounds, chalk artistry, décor details and of course the culmination – the pulse-quickening reveal of the two 887 hp stars of the show.
We were truly inspired and excited to work with our provincial Children’s Discovery Museum to develop their fund raising Case for Support – one that would resonate the ‘spirit of children’ with potential donors and supporters. Visiting local public schools and interacting with students, we collected their thoughts, ideas and visuals to incorporate into this spectacularly unique document. Images and words are from the children and we carefully included them, as we developed both campaign brand and messaging.
Meckelborg Financial Group approached us to design a folder and sell sheet to leave with current clients and pass on to prospective clients. We came back to them with not only a folder and sell sheet design, but the beginning of a strong brand platform that differentiates MFG in the marketplace, while communicating their core belief. The brand immediately intrigues viewers while also becoming a visual metaphor for investment. The tagline ‘Appreciate Potential’ was introduced and voila - a refreshing financial player in the advertising landscape!
Crime Stoppers Saskatoon challenged us to develop an awareness campaign to remind and encourage the public to report suspicious activity, while reaffirming the anonymity of tips. The concept of applying super hero elements to everyday people was chosen – these people are heroes in our community. Our creative team developed a colourful blend of original photography and handcrafted comic book illustration to deliver the message that people can make a difference anonymously and without repercussion.
See the video display Ad Creative HERE.
2015 Redgees Award Winner: Outdoor Advertising
Saskatoon’s Optimist Club approached us to envision and develop the key messaging and campaign materials for their Optimist Hill Campaign. The club’s campaign goal is to provide a “state of the art facility” for winter and summer activities as well as community events. The Optimist Hill project is designed to help more kids and families enjoy the outdoors and this Case for Support is the first of a number of materials designed to help them in their amazing efforts. “Go Play Outside!”
The Lighthouse Pop-UP Shop creates a unique donation experience while building awareness about the reality of homelessness in Saskatoon. Amongst the big box stores, a store built from a big box is worth noting. Multiply and spread the message by literally ‘selling’ it – on fun and useful cardboard products. While you’re at it, leverage some free local media coverage to help tell the story.
2015 Redgees Award Winner: 'Best of Region' - Campaigns
A website is often the first impression for potential clients and partners. When McKercher LLP approached us for the job, it was crucial the design and functionality accurately represented this highly reputable firm. The site is vast in content and resources, including detailed lawyers’ profiles and a wealth of information about the areas in which they practice. A sophisticated content management system ensures smooth site administration in the back-end, while the side-wide ‘smart search’ functionality provides for an effortless and pleasant user experience.
See it for yourself HERE.
2015 WebAward Winner: Legal Standard of Excellence
We employed the educational background of the audience (and a little nostalgia) to create a fund raising campaign Case for Support that evoked a personal connection to learning. Content was written to be interactive and educational, while design elements were carefully crafted so the piece looked and felt like an authentic school notebook.
2014 Prairies Regional Design Award: Best Print Design
2014 Elevator Awards: Best Non-Profit
It was an exciting year for AREVA Resources Canada Inc. with lots to cover in their 2014 Annual & CSR (Corporate Social Responsibility) Review. The year started with AREVA and its predecessors 50th Anniversary in Canada and concluded with the successful restart of the McClean lake mill.
With a tall stack of AREVA reports, updates, and other materials, our team compiled, wrote, and designed this beautiful recap of a truly amazing year for AREVA.
Saskatchewan is resplendent with talented artisans and hand crafters who bring style, substance and beauty to our world – while retaining the best of our prairie roots. BirchPearl is an outstanding expression of handcrafted quality and functionality, with its line of modern knits for you and your home. We developed the brand identity for BirchPearl with a clean, minimalistic appeal in mind – one that complements the purity of these handmade products.
The use of the brand extends from business cards and product hang tags to the clean and simple website.