Crime Stoppers Saskatoon challenged us to develop an awareness campaign to remind and encourage the public to report suspicious activity, while reaffirming the anonymity of tips. The concept of applying super hero elements to everyday people was chosen – these people are heroes in our community. Our creative team developed a colourful blend of original photography and handcrafted comic book illustration to deliver the message that people can make a difference anonymously and without repercussion.
See the video display Ad Creative HERE.
2015 Redgees Award Winner: Outdoor Advertising