Excitement builds as the capital campaign launches for a brand new twin-ice surface, multi-purpose complex to ‘more than replace’ Rutherford Rink at the University of Saskatchewan.
Kinetic’s initial task was to create a brief but comprehensive Case for Support document, for the important ‘quiet phase’ of fund raising, prior to the campaign’s public launch in October 2016.
The public launch was a success and has since garnered a lot of attention through additional campaign deliverables. Kinetic's recommendations included large outdoor banners on the College Drive pedestrian over pass in Saskatoon, a campaign website with integrated social media channels, and strong online content engaging donors throughout Saskatoon and Canada.
Emphasis centres on the critical need, paired with the university’s community partnership with both the Saskatoon Minor Hockey Association and the City of Saskatoon. The facility will be well-utilized by numerous groups, including minor hockey, in addition to those of Huskie Hockey/Athletics/University of Saskatchewan.