The Lighthouse Pop-UP Shop creates a unique donation experience while building awareness about the reality of homelessness in Saskatoon. Amongst the big box stores, a store built from a big box is worth noting. Multiply and spread the message by literally ‘selling’ it – on fun and useful cardboard products. While you’re at it, leverage some free local media coverage to help tell the story.
2015 Redgees Award Winner: 'Best of Region' - Campaigns